The internet is now the fastest growing sector for advertising dollars globally, so there is no doubt that the online age is upon us. Everyday it seems our lives get busier and busier, so more and more people are turning to the net to save time, money & stress. Companies have seen this trend and are literally pouring billions into their online presence because they know, unless they can offer easy ordering, fast service and as little stress as possible…now, they won’t survive as a business.
With this reality in regard to e-commerce, you need to be sure you get it right. And there are so many areas that people can go wrong! Have you been on a poorly presented website and straight away clicked the back button? We all have.
It’s not because their product is necessary bad quality, it’s just we didn’t like the first impression so we didn’t stay long enough to find out. A badly designed site communicates the products aren’t of good quality or the business isn’t worth dealing with.
Of course, you’ve also got the other side of the coin where the site might look fantastic but doesn’t lead the visitor into the shopping cart.
Did you know you have 8 seconds from the time a customer clicks onto your site before they leave, if you don’t make it easy for them to find what they’re looking for? More importantly, you want to convert them from someone who’s “just looking” to someone who’s buying.
This comes down to the information architecture and actual construction.
Plus, they need to find you in the first place! There’s a whole other side of keywords, spiders and pay per click to learn about.
As a Madam Glamour member, your web site will hit a home run on all of these fronts and more. You just need to supply the logo, secure your own domain name (web address) and provide some basic information regarding your range and branding objective – we’ll do the rest!
Once you have established your brand and a loyal customer base, it makes sense to direct them to a website for reorders because it saves you both time and expense and leaves you free to keep building your customer base.
